Not Me! Direct Mail Initiative

The NOT ME personal health initiatives offer proven techniques to help you tell diabetes "NOT ME," whether you already have diabetes, or you're at risk of developing it. NOT ME inspires practical, everyday choices and addresses the growing epidemic of diabetes in America today through a campaign that promotes two programs—the Diabetes Prevention Program and the Diabetes Control Program. NOT ME changes how health care is handled, by taking health care into the community, and focusing on prevention while bringing proven chronic care support services to those who have developed diabetes. (http://notme.com/dpca/aboutNotMe.html)

I acted as the sole art director and designer from concept to completion. The Brochures are examples of our Work In Progess as they ultimately decided to use existing brochures to save costs and the envelope examples are also slightly simplified examples of what was actually printed and mailed.

The direct mail Initiative of the Diabetes Prevention Program was an attempt to contact potential individuals that may be at risk of prediabetes and encouraging them to take action by, first, getting tested and, if necessary, initiate a positive life style shift by enrolling and taking part in the diabetes prevention program.

Role: Art Director/Graphic Designer/Production Artist

Envelope ~ Front

Letter ~ Front

Letter ~ Back

Tri-Fold Brochure ~ Cover

This Brochure is an example of our Work In Progess as they ultimately decided to use an existing brochure to save costs.

Tri-Fold Brochure ~ Gate Fold

Tri-Fold Brochure ~ Inside Spread

Tri-Fold Brochure ~ Back

The direct mail initiative of the Diabetes Control Program was an attempt to contact individuals with diabetes and encourage them to join their proven program that could help them take control of their diabetes by implementing exercise and positive food choices.

Role: Art Director/Graphic Designer/Production Artist